Business Strategy

Petroleum and petroleum products trading specialist

At Genuine Crude Brokers we understand that Effective Strategy formulation and Implementation is very critical to Company’s Growth and Competitiveness. Our Strategy is centered on Customer Relationship management. Being an I T driving Organization that seeks to Use Information and Communication Technology in Gaining Strategic Competitive Advantage.

CRM Solutions

Customer Relationship Management (CRM) solutions help to ensure that our sales, marketing, and support efforts are all working toward a common goal, so this would take our business success to a whole new level. Streamline and automate business processes, give everyone in the company a complete view of the customer, provide deeper analysis and insight into critical sales and customer metrics.

CRM Solutions for Sales & Marketing

Generate more leads, effectively market through multiple channels, optimize lead management, convert leads into customers, view all account-related information and activities, keep sales reps working productively, analyze our sales pipeline, and see what’s working and what’s not. An effective CRM solution helps us keep sales and marketing focused on filling the sales pipeline and generating more revenue rather than manually tracking sales leads.

CRM Solutions for Activity Management

These processes allow viewing all customer transactions, responding confidently to customer calls or emails, capturing important information about customer interactions, and managing our tasks and follow-up activities with CRM.